Jane’s Walk

The Calgary Foundation builds community. One of the myriad ways they do that is through the support of community-lead events, like the annual Jane’s Walk (It has since been taken on by The Federation of Calgary Communities). If you don’t know who Jane Jacobs is, look her up and be inspired. FERVOR was asked to design an identity and communications assets that would bring more attention to the Walks held each year in May. Two phases of engagement are required: One wave invites citizens who have something they want to share about their community to LEAD a walk. The second wave is designed to get people to sign up for Walks that interest them, meet neighbours, get to know the community and city better. Everything Jane Jacobs advocated for.