Long Lake Work Safety Engagement

The massive development at Long Lake in northern Alberta was a small city of skilled workers. In order to engage hundreds of personnel around workplace safety FERVOR developed the idea of holding a safety slogan contest. The winning slogans were then visualized as oversized posters by Raymond Biesinger (an illustrator now living in Montreal with an international following). The results were show stoppers within the extremely industrial work environment and the process created a great deal of camaraderie and attention.