Social Impact Lab

FERVOR was asked by United Way of Calgary and Area and the Social Impact Lab to clarify the Lab’s purpose to the social sector, donors and general public. As United Way of Calgary and Area intended to take the concept of the SIL out across Alberta, it was necessary to find that clarity.

FERVOR interviewed stakeholders and asked tough questions which sparked honest dialogue. What was developed was a story about how the Social Impact Lab came to be, why United Way was devoting resources to it and what its ultimate purpose was. The image below captures the essence of the Lab’s purpose, intention and impact.

Read our work for yourself: thesocialimpactlab.com as most of what FERVOR wrote is on the current site.