Pitch Night icon

The Calgary Foundation builds community. One of the myriad ways they do that is through granting. An annual event called Soul of the City followed a “dragon’s den lite” format with a prize of $50,000 going to winning community-building ideas that were pitched to a panel and audience. FERVOR was asked to design and “brand” the event. We gave it “marquee-worthy” status with the name Pitch Night and developed a custom-made light box that became (and still is) a rallying photo opportunity for all involved.

Built by John Vickers Illustrations by Michael Mateyko